The campaign for the Associação Animais de Rua proves that in order to mobilize the target and modify their attitudes and behaviors, in this case, in relation to the abandonment of domestic animals, it’s not necessary to fall into clichés, have great resources or be “on air” a lot of time.

With only 3 days of paid media and through a direct and aggressive language, we created 5 videos, where 5 portuguese public figures “spoke” directly to the target. The videos were spread through social media channels, putting the issue on the agenda of society and generating an extraordinary return to the Associação Animais de Rua.