Libidium fast, a male sexual enhancer, had already an image and positioning well defined. However, give more exposition to the brand and improve its performance was an important move, and to do so we needed to really explore the image of the actual brand’s endorser, the ex-football player Paulo Futre.

With that in our minds, we created a non-conventional video that rapidly conquered the Portuguese public in the digital channel, and gave a lot of buzz and notoriety to the brand, establishing with no mistake the product’s benefits.