As children, we once were innocent, inconsequential, childish. In parallel, we were optimistic, we fought for what we wanted and we were unaware of the word impossible.

When that stopped being so? At what point, growing up, meant stop believing?

Through a social media campaign, where we launch two “defiant” videos, we invited the consumer to leave the comfort of adulthood, using Millennium Bcp’s products as a starting point.