ISLA Universities came to us with a problem not uncommon among universities: how to create an activation for their under-graduate programs in order to get more notoriety and, specially, get more people to apply. And this within a difficult economic setting and in a very short time.

Our solution was to create a movement centered in the great advantage of enrolling at ISLA University: that when you go study at ISLA the doors of the international job marketplace are wide open. Thanks to a brave client that wasn’t afraid of getting out of their comfort zone and talk to the target using their own language, we developed something that would provoke and that would get them talking about it. Our teaser was simply “Where are you going?” The reveal, told everything about ISLA “From here, you’ll go wherever you want.”

The results couldn’t have been better: a rise on facebook likes, postviews, as well as a huge rise in admissions. And for us, an Effie award.