With Samsung, the challenge was to create an online campaign to launch the new Galaxy Duos, the first smartphone with two cards. To do so, we created the claim “All your worlds in one smartphone”, where the centerpiece was the first video mapping projection of the human face. Launched on YouTube and spread through a microsite and a display campaign, the video reached more than 500.000 views and was mentioned in the entire world. In collaboration with Samsung’s advertising agency, we also adapted the campaign to other media. Thanks to all this work, the result was a 100% onsistent campaign in all media, and one of the most viewed portuguese brand videos.