For Vodafone, we worked in partnership with Vodafone’s Advertising agency, JWT.
Together with Vodafone’s marketing team, who were always extremely involved, we analyzed brand needs and designed communication plans to ensure that all moments the consumer was in contact with the brand were consistent and optimized.
The result was a real 360 degrees strategy, with each area of communication being managed by experts, yet all coordinated.
Though we do like to brag, it was not by chance that Vodafone became one of the most valuable and well-managed brands in Portugal.


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